Santa Claus:  Our Present Day Santa

The standard appearance of our modern day Santa was introduced by Norman Rockwell's illustrations in the Saturday Evening Post and in ads for pop by the White Rock Beverages Company in 1915.
In 1931 the Coca-Cola Co® introduced a new advertising campaign which associated their product with Santa Claus and warm, family feelings at Christmas time. They hired Haddon Sundblom, a commercial artist, to create images of Santa featuring a bottle of Coca-Cola® as part of the composition. Mr Sundblom created his posters and magazine ads until the mid 1960s. These images have been used in recent years in televised Coca-Cola® ads at Christmas.